Head to head
HubSpot vs Pipedrive
A side-by-side look using only what was checked on each vendor's pricing page. No invented ratings or scores.
Side by side
| Field |  HubSpot |  Pipedrive |
|---|---|---|
| Category | Marketing and CRM | Sales Pipelines |
| Best for | Small teams wanting an easy CRM with marketing tools built in | Sales teams wanting a highly visual pipeline-first CRM |
| Free plan | Free plan Up to 2 users, 1,000 contacts, 10 custom properties, basic CRM only; HubSpot branding on emails, forms, live chat, and meeting links; community and knowledge-base support only | No free plan No free plan (14-day free trial) |
| Paid from | Starter list price $20/seat/month; limited-time new-customer offer $7/seat/month billed annually or $10/seat/month billed monthly | Lite $14/seat/month billed annually ($168/seat/year); monthly-billing price not shown |
| Pricing check | Checked on vendor page | Checked on vendor page |
| Verdict | A good fit for small teams that want an easy CRM with marketing tools built in. The promo price is for new customers only and reverts to $20/seat/month, and advanced reporting and automation need the much pricier Professional tier. | Built for sales teams that want a highly visual, pipeline-first CRM. Lite starts at $14/seat/month billed annually, and monthly billing costs more (annual saves up to 42%). |
| Watch out | The up-to-65% discount is for new customers only and time-limited; the list price is $20/seat/month. Starter includes 500 HubSpot Credits/month for AI features and agents, with extra credits or overages charged separately, and marketing-contact tiers and add-ons raise the bill. | Only annual prices are shown, and the page says annual billing saves up to 42%, so monthly billing costs noticeably more. Higher tiers billed annually: Growth $39, Premium $59, Ultimate $79 per seat/month. |
| Source | www.hubspot.com/products/crm/starter | www.pipedrive.com/en/pricing |
| Checked | October 22, 2026 | October 22, 2026 |
Pros and cons
HubSpot
Pros
- Free plan for up to 2 users and 1,000 contacts
- Marketing tools built in alongside the CRM
- Easy for small teams to pick up
Cons
- Promo price is for new customers only and reverts to $20/seat/month
- Advanced reporting and automation need the much pricier Professional tier
- Free plan has community support only, no email or chat support
Pipedrive
Pros
- Built around a highly visual sales pipeline
- Aimed squarely at sales teams
- Lite plan from $14/seat/month billed annually
Cons
- No free plan, only a 14-day trial
- Monthly billing costs more; annual billing saves up to 42%
Who should pick which
Pick HubSpot if
- You are in its target group: small teams wanting an easy CRM with marketing tools built in.
- You want to start on a free plan. Pipedrive has none.
- You want a tool from the Marketing and CRM category.
- This matters to you: Free plan for up to 2 users and 1,000 contacts.
- This matters to you: Marketing tools built in alongside the CRM.
Pick Pipedrive if
- You are in its target group: sales teams wanting a highly visual pipeline-first CRM.
- You want a tool from the Sales Pipelines category.
- This matters to you: Built around a highly visual sales pipeline.
- This matters to you: Aimed squarely at sales teams.
Still unsure? Take the quiz or compare all 30 tools.
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